EzProfit

The internet media allows for many forms of advertising – some analogous to their real-world counterparts (think classifieds websites, online newspapers and the like), and others a good deal more creative, and possible almost only on the internet. For example, I hang out on a bunch of blogs and communities (forums) that I know deal with the general market of products that I’m keen on. I know I’m dealing with real people out here, with real experiences and no incentive for sharing a biased/dishonest opinion of a product’s performance.
As a consumer, I trust these guys more than I would trust what’s shown in my face as an advertisement. For example, I was keen on a particular model of a camera from one of the top brands in the business, and a review on Amazon and a concurring one on a personal blog described the catch with the deal that looked too good to be true. I just moved on in the catalog. I have a bunch of experiences where the advertising was less than attractive, but genuine praise from real customers had me change my mind.
What does this mean from a marketeers point of view? Reviews on any platform (public websites, personal blogs, communities/forums) are no longer something that they can ignore. In fact, this has amazing potential for spreading the good vibe about your product – so if you are doing an ebook on, say, affiliate marketing using PPC, find the top blogs in your niche and offer them your product – and request a review. The deal may work out as the review being done in exchange for getting the product, or at a fixed price that you pay for the review. If you have a credible veteran hooked on your product, that gives you more ROI than any advertising ever could!
What does this mean from a blogger/authority-in-the-community-person point of view? An extra stream of income, of course! I often write honest, critical and detailed reviews for products which I would often like to do anyway, and I get paid for it! Also, throw in an affiliate link and you have recurring income for life! To learn the nitty-gritties of doing reviews for profit, look at The Elements of Writing Profitable Reviews, I picked up many valuable hints from there. The good thing about the report is that – apart from being really useful – it is up for grabs at NO cost!

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